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Room 356 - the family-owned interior designers business based in Bolton

PUBLISHED: 00:00 10 April 2018

Bev and Cassie Butterworth in their shop where design is modern and minimalist

Bev and Cassie Butterworth in their shop where design is modern and minimalist


Meet the Bolton mother and daughter sharing their passion for elegant interiors

Lindform vases handmade in SwedenLindform vases handmade in Sweden

Mums and daughters don’t always see eye to eye but Cassie Davies jumped at the chance to team up with her mother Bev Butterworth when they has the chance to open an interiors business.

Cassie, 31, and her sister Abby, now living in Australia, grew up helping their enterprising mum in a variety of business ventures.

‘Working with mum was a massive part of our lives when we were growing up,’ said Cassie, who runs the stylish interiors retailer, Room 356, with her mum in their home town of Bolton.

‘My mum has given us such a great attitude to work. Even when I was at primary, I was stuffing packages for one of the businesses. I’ve never been one of those children who struggled to get a job. Her work ethic is amazing and I’m pleased she’s passed that onto me and to my sister.’

Ranges available at Room 356Ranges available at Room 356

Bev had already been operating an online interiors business, Daisy West, so when the right premises became available in Chorley Old Road, Cassie left her job as a hairdressing lecturer at Bolton College they went into business.

Through the shop, they demonstrate their passion for highlighting the work of individual makers and craftsmen and women as well as promoting small scale brands including English ceramicist Jack Laverick and Danish home ware brand Lubech Living.

They work with makers across the country, including another ceramicist, Manchester-trained Tone Von Krogh, who has created a special collection only available at Room 365.

Bev and Cassie focus on timeless designs that people will treasure. They love minimalist, contemporary, pared back pieces with a Scandinavian feel and they aim to make contemporary craft more affordable.

Cassie Butterworth arranging displaysCassie Butterworth arranging displays

‘People think craft has to be expensive. And it can be,’ said Cassie. ‘But we want to make it accessible to as many people as possible. Young couples setting up home love us.

‘We have a real appreciation and want to support smaller businesses and creatives. The people who set up these companies put so much of themselves into creating incredible items that will stand the test of time.’

As well as the shop in Bolton, they also launched a retail space in Altrincham Market and are now working to boost their online sales. It has started well with international orders from countries like Australia, America, Hong Kong and Lithuania. But they want to become more well known as well as start creating their own range of Room 365 home wares.

‘Customers from abroad really like what we do,’ said Cassie. ‘Contemporary craft is much more affordable here and they also know they are getting excellent quality pieces. We’re also building up a reputation for working with great designers.

‘But we want to take that another step forward. We want ranges that are exclusive to us and it’s time more people knew what we did’

Cassie said: ‘Some people might think it’s hard working with family but that’s not true for us. Mum really has done so much for me and my sister and we will always be so thankful to her. She is an amazing person.’

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