Introducing the Lancashire Life Media Pack

Above: Lancashire

Lancashire Life

Lancashire Life is the biggest and the best county magazine in the UK. Its brilliant photography and outstanding features make it a compelling read and Archant Life’s continued investment in good journalism provides its advertisers with a growing audience.  Its most recent ABC audited annual circulation figure was 23,455 (Jan to Dec 2007).

Independent research about our readers (lj&p):

Independent research has revealed a remarkable level of brand loyalty among Lancashire Life readers. 90% of them are born and bred or have a longstanding link to Lancashire.

They fall into higher income brackets and 67% fit the following Mosaic Lifestyle groups:

Symbols of Success - people are well set in their careers and their incomes have risen far into upper Income Tax ranges.

Suburban Comfort - people have established themselves and their families in comfortable homes in mature suburbs. Children are becoming independent, work is less of a challenge.

Grey Perspectives - people are retired but still independent, with time on their hands and in reasonably good health. They own and run their own homes and are financially independent.

Rural Isolation - people live deep in the countryside in small communities. Despite the mix of incomes, most people own their homes and there is substantial hidden wealth.

We have loyal readership with 94% buying either same or more regularly than a year ago and the same percentage state they enjoy reading Lancashire Life ‘very much’ or ‘quite a lot’. The average reading time is 2.3 hours, which emphasises the brand strength.

Lancashire Life is widely available, with 95% of readers agreeing they regularly see a copy.

Important information for Advertisers:

• 82% of readers have visited a particular place as a result of Lancashire Life coverage.
• 81% have tried a restaurant or pub as a result of Lancashire Life coverage
• 59% have attended event as a result of Lancashire Life coverage
• 53% visited a store as a result of reading Lancashire Life.

The county of Lancashire

Lancashire was first established in 1183 and today has grown to a population of over 1.1 million (2001 Census). The county covers over 3000 square miles and is one of the largest shire counties in the country. Lancashire boasts some outstanding areas of natural beauty such as the largely undiscovered Forest of Bowland and has a popular coastline to the east.

Lancashire is the home of the Industrial Revolution, born in the mill towns of Blackburn and Burnley; hosts Britain’s number one tourist attraction, Blackpool pleasure beach and is home to the country’s newest city, Preston. The magazine covers the old Palatine boundary and that means its circulation stretches into Liverpool, Manchester and parts of the South Lakes.