Dewlay Cheesemakers launch Made by Booths line
PUBLISHED: 09:50 10 October 2013 | UPDATED: 09:50 10 October 2013
A team of 6 specialists spent 3 days making a special batch of Lancashire cheese to be sold at Booths under the brand Made by Booths.
Booths, the Northern fine food and drink retailer take enormous pride in the specialist knowledge of their staff, devoting time and training to visiting producers and understanding how a product is made.
The Booths cheese specialists took their quest for product knowledge to another level and turned their hands to making the cheese themselves. Six cheese specialists from across the business have made a Lancashire cheese at Dewlay Cheesemakers in Garstang Lancashire.
Conor Daunt, Commercial Director at Dewlay Cheesemakers said “Booths and Dewlay have worked very closely over the years and we share the same passion for Lancashire cheese. This was a unique project where these highly experienced cheese specialists worked at the dairy over three days and actually made their own cheese from start to finish to their own specifications, and we look forward to seeing the product in store over the coming weeks.”
Richard Paul cheese specialist from the Lytham St Anne’s Booths said, “They say we people learn best by doing, and I think that’s especially true when it comes to food. To genuinely understand the artisan process of making cheese—there’s nothing like making it yourself.I can’t wait to sell the cheese and tell our customers that I made it myself. At Booths staff knowledge sets us apart from the crowd, it’s was makes us a specialist and not just some person behind the counter.”
“We’re all food lovers at Booths, we take pride in what we sell, and now I can say I take pride in the cheese I made.”
The cheese will be available for sale at the cheese counter in selected Booths stores from mid-October.