Farraday's Tasty - how a chutney made in Bowness became popular in Dubai
PUBLISHED: 14:11 07 February 2019
When it comes to the crunch, diners at Dubai’s seven star Burj al Arab hotel love crisps, relishes and chutneys made in Bowness. Emma Mayoh reports
Some fledgling food producers might spend years trying to break into international markets. But for David Farraday, owner of chutney, relish and crisp company, success came swiftly. His first order was for 13,000 jars of olives to be sent to Germany for food subscription company Foodist. That order turned into 13,500 jars of his then newly developed sweet tomato and pineapple relish. Within four weeks, in 2015, the Farraday’s Tasty brand was launched.
‘It was like nothing I could have imagined,’ said David, who is originally from Oldham and now lives in Bowness. ‘I was getting on a plane to go on holiday when the order came in. I couldn’t quite believe it. It was a huge order but I had an opportunity and I had to go for it.
‘We started with just three products – the olives, tomato and pineapple relish and a wasabi and mango mayo. People really loved them.’
Farraday’s Tasty has gone from strength to strength. David now produces a large range including chilli sauces that contain the world’s hottest Carolina Reaper chilli. He supplies the largest supermarket chain in the UAE, the Lulu and Monoprix stores in Qatar and also stocks Dubai’s ultra luxury hotel Burj Al Arab. He started by supplying chutneys and relishes and developing exclusive flavours for the seven star hotel and last year he began to supply them with specially-commissioned piccalilli crisps.
‘It’s not something I ever thought would happen but I’ve been lucky,’ said David. ‘They really love my products in Dubai, I think the fact that there is a large expat community helps too. People like having a taste of home.
‘I visited last year and to see people eating the products I developed in this amazing setting was wonderful, something I could never have dreamed of.
‘I’m now working on a range of gold leaf chutneys for them. It is in development and something I’m really excited about. One of the best hotels in the world believes in my flavours. I’m immensely proud of that. I hope the parent company, Jumeirah, will start using Farraday’s Tasty products in their other hotels.’
David launched the business after he closed Postilion, a restaurant he ran and owned in Bowness for 22 years. He craved more time with wife, Jane and children, Francesca and Reuben. But when the restaurant closed, he started getting enquiries for the Tasty Olives he used to make for his menus. But just before he left for a family holiday, he got that first bumper order.
David’s first job was washing pots in a pub in Barrow and he has worked in kitchens ever since. He now develops recipes in his kitchen at home – the part of the business he loves the most. He already supplies some Lake District businesses and sells on the website Not on the High Street. But he said he has more work to do to crack the local market.
‘Before I started I would have thought selling locally would be easier,’ said David. ‘I’ve had some great support but I think our branding needs to have more of a connection with the Lake District.
‘It’s hard when there is just me doing it but I’m determined to progress the business more this year. I still don’t think I’m doing badly though and I’m excited for opportunities this year will bring.’