Lancashire Life food editor Philippa James visits Northern Dough in Bacup
PUBLISHED: 09:32 10 May 2012 | UPDATED: 21:23 20 February 2013
Food editor Philippa James visits a topping new pizza firm based in Bacup Photography by Kirsty Thompson
Chris and Amy Cheadle met at university and have an eclectic mix of skills including business information, digital marketing, advertising, media and sociology. But they also love cooking.
Chriss family has a strong baking background. His great-grandfather had bakery shops across the north west and his dad, Peter, and uncle, John, became third generation bakers. Their original dough balls were so good the local Italian restaurants bought them.
As the couple settled down, they started taking balls of dough home and inviting friends around, creating their own recipes. On one occasion Chris and Amy had the ingredients, and a neighbour had the oven space so the uncooked pizzas were handed over the garden wall for a party.
Slowly the germ of another idea had started to develop. Armed with the familys secret recipe, they spotted a gap in the market and decided to go for it. Why not produce top quality frozen pizza dough that you just take home, roll out and finish off with your own topping?
Amy said: We could see there wasnt anything else like this available and we had a product that was quick, convenient, and made of pure ingredients.
You wont find any E numbers in our dough and we just use olive oil, not hydrogenated fats. Because we sell the product frozen we dont have to use preservatives either.
Their parents gave their backing we did this months photo-shoot in the lovely Chapeltown kitchen of Chriss mum, Christine and the advice of friends was also sought. In fact, it was over the dining table with art director friend, Andy Roberts, that they created the logo for The Northern Dough Co. It adorns the smart cool-bags that fit three boxes of original, chilli or rosemary flavoured dough for easy transporting home.
With a purpose built bakery in Bacup and only six weeks after starting out, eight of the family pitched up at Clitheroe Food Festival, where, despite having slaved away to produce plenty of stock, they sold out twice over.
Amy animatedly threw a blue cheese and roasted red onion pizza together as we ukchatted. (More conventional that nephew Alfies creation - hazelnut chocolate spread, chocolate buttons and caramel sauce pizza topping while niece, Beatrice, created a smiley face pizza.)
They love the regular feedback they get from customers at the farmers markets, and the camaraderie and support from other producers. Their success has been phenomenal - the BBC Good Food Show awarded them a stand at this major event. This was a massive validation for us, said Amy.
The project is growing faster than anyone could ever have imagined and Im certain this will be yet another Lancashire success story. You read it here first!
You can find out more about this brilliant new product at www.northerndoughco.com