Lancs Local - the digital loyalty card scheme helping the county’s local businesses

PUBLISHED: 15:40 29 September 2020 | UPDATED: 16:07 29 September 2020

Amy Charnley-Parry

Amy Charnley-Parry

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A mum of three in Longridge is helping you to support local shops – and other business stories from around the county.

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Amy Charnley-Parry is becoming a serial entrepreneur but she’s hoping her latest venture will be the biggest success – not just for her, but for businesses across Lancashire.

When lockdown began, her events business was put on hold but it didn’t take her long to come up with another plan.

‘I didn’t know if we’d be able to start up again so I decided to take a two month break,’ she said. ‘But within 36 hours I’d started Lancs Local. I’m not very good at having a break.’

Amy is originally from Essex but despite only having lived in Lancashire since 2010, she has developed a deep love for the county.

Lancs Local is a digital loyalty card scheme that gives offers and discounts with a range of businesses across the county and gives marketing help to firms who sign up – so far more than 130 businesses have joined the scheme.

Amy said: ‘The idea initially was to do something to help small businesses, to keep children occupied and give parents a chance to do some work – we were going to run circus skills sessions, that sort of thing.’

‘It just grew from there. A lot of people want to shop locally but don’t have the time to shop around. We’re putting it all in one place so people can find what they are looking for, and often gorgeous treats they didn’t know they wanted.

‘When you buy from a small business I’ve found the item usually comes beautifully packaged and there’s a letter of thanks and extras like recipe cards. It’s so much more rewarding. We’re helping businesses to work together as well. There’s a farmer who is signed up for instance and we put him in contact with a marinade company.’

Many businesses have struggled this year, so Amy’s timely launch will be a boost to many, but it will be tough for her, too – not only has she started a business during a global pandemic and in economic hard times, but she also has three children under five with her at home in Longridge.

‘What can I say, I like a challenge! My plan is for everyone in Lancashire to sign up. But if we can’t have that, then I’m aiming to have 5000 memberships by the end of the year.

‘I have had a couple of small businesses so I know what it’s like for people and I feel what they are going through. I know the struggles they are facing and want to help. We want to offer small businesses promotion, social media support and targeted marketing.’

Among the businesses involved so far are shops selling children’s clothes, jewellery, gifts, and a tasty range of food.

For a full list and more details, go online to

Shop for Lancashire - Support your brilliant local shops and businesses

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